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Describe the form. Publish one that converts.

The product

A builder that does the tedious half for you.

Generate, refine, branch, and score in one canvas, then publish. No spreadsheets glued to embed codes.

app.xform.io/edit
Short text
Multiple choice
Rating

Customer feedback

How likely are you to recommend us?

13579

What could we improve?

Edit with AI
Add an NPS question and branch to a thank-you page when the score is 9 or more.
Applied
AI co-pilot
You — Add a follow-up if the score is below 7.
I added a conditional “What would you change?” after low scores, as an optional long answer.
  • Ask the AI to add, rewrite, or reorder any question
  • Branch, skip, or end the form based on answers
  • Score responses with built-in quiz logic
  • Preview live, then publish or embed anywhere
Capabilities

Built for the four things that slow you down.

Each capability ships with sensible defaults. Override anything when you need to.

From a sentence to a working form

Describe the goal. You get the right field types, question order, and copy instead of a blank canvas.

Built for completion

One question at a time, progress cues, and mobile-first layouts. Fewer drop-offs, more responses.

Branches and scoring, visually

Six logic systems: show, skip, route, calculate, and score. The AI generates them, you stay in control.

Publish, embed, or send by webhook

One link for any site. Stable URLs. Responses sync to Notion, Google Sheets, or any endpoint the moment they land.

What you get

Everything a serious form needs, built in.

No plugins to hunt down, no scripts to paste. These ship with every plan.

AI generation & editing

Describe your form in plain language. The AI drafts the questions, then edits them on request: add, rewrite, reorder, branch.

A first working version in minutes, not an afternoon.

16+ field types

Short text, multiple choice, ratings, dates, file uploads, signatures and more, each with built-in validation.

The right input for every question, so answers arrive clean.

Logic & scoring

Six systems to show, skip, route, calculate and score. Build quizzes, qualify leads, branch to the right ending.

Each respondent only sees what's relevant. Completion goes up.

Integrations & webhooks

Responses sync to Notion and Google Sheets, and webhooks fire the moment a submission lands.

Your data flows into the tools your team already uses, without copy-paste.

Spam protection & privacy

CAPTCHA, honeypot fields and password-protected forms. Your response data stays yours to export or delete.

Clean datasets and respondents treated with respect.

Themes & branding

Who it's for

One builder, every team that owns a form.

Founders

Validate ideas with surveys you're proud to send.

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Product

Ship feedback loops without filing a ticket.

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Marketing

Launch lead-gen and event RSVPs in an afternoon.

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Growth

Score intent live and route hot leads to sales.

FAQ

Questions, answered.

Still curious? Email hello@xform.io, we read every message.

Is the AI actually useful, or just a wrapper?
It picks field types, writes question copy, and generates a multi-page structure with logic and scoring, rather than a flat list of questions. You edit everything by chatting or by hand.
Can I customize fields, logic, and design?
Yes. The AI gives a strong starting point; you control validation, branching, quiz scoring, and theming. Nothing is locked.
How does pricing work?
Free to start. Paid plans raise response volume and unlock AI generation, integrations, team workspaces, and branding removal.
Where does my response data live?
Your responses are yours. Protect forms with a password, block spam with honeypot and CAPTCHA, and sync data out to Notion, Sheets, or webhooks.
Can engineers extend it?
Webhooks fire the moment a response lands, and every form embeds or shares with a stable link. Your stack takes it from there.
Get started

Your next form is one sentence away.

Sign up free. Describe, publish, and start collecting responses in the next few minutes.

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Free plan · No credit card required

Custom colors, fonts and layouts. Remove our badge on paid plans and use your own form URL.

Forms that look like your product, not like a survey tool.

Team workspaces

Shared workspaces with roles and member management, plus audit logs on the Business plan.

Everyone edits the same source of truth, nothing gets lost in duplicates.

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Recruiting

Hire faster with structured, scored applications.

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Support

Triage tickets with branching that pre-qualifies.

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XForm

The AI form builder for teams who care how their forms look, read, and convert.

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